TITLE

WHY DON'T YOU TWEET?: THE CONGRESSIONAL BLACK CAUCUS' SOCIAL MEDIA GAP

AUTHOR(S)
Ardoin, Phillip J.
PUB. DATE
February 2013
SOURCE
Race, Gender & Class;2013, Vol. 20 Issue 1/2, p130
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A 2010 national survey conducted by Edison Media Research found African Americans make up nearly 25 percent of individuals on the social network site Twitter, nearly double their percentage within the current U.S. Population. Moreover, Meeder (2010) finds the tight networks established on Twitter by young African Americans are leading them to dominate the sites conversation (which currently includes more than 74 million registered users). While African Americans in the electorate are clearly participating and in some cases leading America's social media revolution, we do not know if black leaders in Congress are leading or even following their constituents online. Using multiple measures of twitter engagement and influence, my analyses find Members of the Congressional Black Caucus are unfortunately not leading their constituents online and in many cases not even following.
ACCESSION #
87581122

 

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