ANALYZING FOCUS GROUP DATA WITH SPREADSHEETS
- A Spreadsheet for the Estimation of Chemical Exposure. Kowar, Thomas R. // Professional Safety;Aug2001, Vol. 46 Issue 8, p26
Presents information on a study that provided a spreadsheet for the calculation of exposure estimates for pure liquid chemicals. Method used for the calculation; Exposure scenarios; Results and discussion on the study.
- The state of the art is moving; are you? Coffee, Peter // eWeek;7/29/2002, Vol. 19 Issue 30, p45
Features the release of Mathematica, a spreadsheet from Wolfram Research. Capabilities of Mathematica; Animation aspect of Mathematica notebook; Availability of updates from past answer to often-asked questions.
- Mirror, mirror on the wall: A look at focus groups. Scott, Vivian // Las Vegas Business Press;08/04/97, Vol. 14 Issue 31, p4
Opinion. Provides insights into the nature of the market research technique known as focus groups. Examples of high-profile marketing campaigns that used the technique; Las Vegas Convention and Visitors Authority's use of focus groups to test advertising campaigns; Radio stations' use of focus...
- In focus. Lynn, Jacquelyn // Entrepreneur;Jun96, Vol. 24 Issue 6, p38
States that focus groups are an excellent source of market research. Tips offered by Howard Willens, a focus group moderator and owner of Insights & Directions, a market research firm in Hewlett New York; Know what information you're looking for; Do not project results beyond the group.
- FOCAL POINTS. Gander, Paul // Marketing Week;4/27/2000, Vol. 23 Issue 13, p69
Focuses on developments related to market research in Great Britain as of April 27, 2000. Focus groups as a market research tool; Advantages and disadvantages of using focus groups.
- RESEARCHING INTEGRITY. Davies, Jim // Campaign (UK);09/22/2000, Issue 38, p39
Reports on the increasing difficulty of finding acceptable respondents for market research in Great Britain. Development of respondent fatigue; Doubts about the integrity of research held with disinclined respondents; Problem of serial attenders in focus groups; Advantages and disadvantages of...
- Web Advantages. Yoffle, Amy J. // Adweek Eastern Edition;10/2/2000, Vol. 41 Issue 40, p22
Discusses the advantages that online focus groups have over traditional marketing research methods. Provision of geographic dispersion in every single group; Allowance for greater participation by all members; Participants' use of words instead of gestures and facial expressions; Cost...
- HIV/AIDS focus groups forming. // Windy City Times;10/15/2008, Vol. 24 Issue 5, p6
The article announces the formation of HIV/AIDS focus groups for a research that will be conducted by RTI International, with funding from the U.S. Centers for Disease Control and Prevention.
- Conceptual Underpinnings for the Use of Group Interviews in Consumer Research. McQuarrie, Edward F.; McIntyre, Shelby H. // Advances in Consumer Research;1988, Vol. 15 Issue 1, p580
The authors provide two justifications for the use of focus groups in consumer research. First, the kind of generalizable knowledge which qualitative research can offer is discussed. This is distinguished from the kind of generalization which survey research permits. Second, the advantages of...