Stockdale, Margaret S.
March 2002
American Journal of Health Studies;2002, Vol. 18 Issue 1, p55
Academic Journal
Focus groups (FG) are widely used in health research as well as in other disciplines to gain perspectives, enlightenment, and insight into the minds of participants as they discuss topics of interest to the research. The non-quantitative data from focus groups may appear daunting to analyze became strategies vary widely, there are no standardized analytic strategies, and many specialized software packages are difficult or time consuming to learn. This article articulates a strategy for analyzing FG data using widely available and easy-to-learn spreadsheet sofiware.


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