TITLE

COMPARISON OF A 5-A-DAY SOCIAL MARKETING INTERVENTION AND SCHOOL-BASED CURRICULUM

AUTHOR(S)
Thackeray, Rosemary; Neiger, Brad L.; Leonard, Heather; Ware, Joan; Stoddard, Gregory J.
PUB. DATE
March 2002
SOURCE
American Journal of Health Studies;2002, Vol. 18 Issue 1, p46
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The purpose of this study was to compare a social marketing campaign to a 5-a-Day curriculum-only intervention, and to no intervention on increasing fruit and vegetable consumption. Researchers developed the intervention based on formative research needs assessment with the target audience. Outcome measures included fruit and vegetable consumption, self-efficacy, asking behaviors, and attitudes toward presentation of fruit and vegetables. Thirteen significant changes from pretest to posttest were noted in the social marketing intervention, and nine significant changes in the curriculum-only intervention. Implications for practice include using multicomponent interventions and incorporating both a cognitive approach and school-based environmental changes.
ACCESSION #
8756090

 

Related Articles

  • Masters level module in social marketing for health practitioners. Geddes, Lesley // Nursing Standard;2/18/2009, Vol. 23 Issue 24, p76 

    A description of a masters level module in social marketing for health practitioners offered at the University of Northumbria School of Health is presented.

  • Harnessing the Complexity of Children's Consumer Culture. Khan, Steven K. // Complicity: An International Journal of Complexity & Education;2006, Vol. 3 Issue 1, p39 

    In this paper I argue that consumption is a common matrix of childhood experience that children bring to curriculum, schooling and learning. Next I describe how children's consumer culture (CCC) can be seen to share some important characteristics of complex systems. Finally, I address the...

  • Teachers's Editon Vol. 61 No. 1, September, 2004. Behrens, Janice; Brown, Valerie // Scholastic News -- Edition 2 (Teacher's Edition);Sep2004, Vol. 61 Issue 1, p1 

    Offers curriculum ideas based on the articles featured in the September 2004 issue of the periodical "Scholastic News--Edition 2." Presidential elections in the U.S. in November; Production, distribution and consumption of apple cider; Lessons about personal health using phonics.

  • DEVELOPING INTELLIGENT CONSUMERS. Hadsell, Reign S. // Education Digest;Dec1936, Vol. 2 Issue 4, p62 

    This article focuses on the development of intelligent consumers. If an important phase of education is preparation for effective living, then the present and future duties of our students as consumers deserve greatly increased attention in the high school curriculum. In progressive schools...

  • Consumption values and empowerment of the student as customer: taking a rational look inside higher education's 'Pandora's Box'. Van Andel, Jeroen; Pimentel Bótas, Paulo Charles; Huisman, Jeroen // Higher Education Review;Autumn2012, Vol. 45 Issue 1, p62 

    There has been much debate on the concept of student as customer/consumer in higher education but little empirical research, most of which lacks a solid theoretical framework. This article summarises the key arguments in the literature and their shortcomings, proposes a framework to analyse...

  • KÃœRESELLEÅžME VE TÃœKETÄ°M KÃœLTÃœRÃœNÃœN YAYGINLAÅžMASI BAÄžLAMINDA TÃœRKÄ°YE'DE CADILAR BAYRAMI. COŞKUN, Nilgün ÇIBLAK; ZÖHRE, Harika // Electronic Turkish Studies;Winter2014, Vol. 9 Issue 3, p497 

    It has been aimed to get world communities closer with each other by consumption of globalization, however the situation has not proceed like this efficaciously. This process has been progressing that the developed countries in terms of technology, industry and economy by giving their own...

  • Current Quotations.  // Education Digest;Nov1937, Vol. 3 Issue 3, p5 

    The article presents several quotes about education. Superintendent of Toronto, Ontario Public Schools C.C. Goldring said that education for consumption is at least as important as education for production. For him, knowing how to spend dollars is as important as knowing how to earn them. Author...

  • Higher Education for Sustainable Consumption: Concept and Results of a Transdisciplinary Project Course.  // Journal of Sustainability Education;2010, p1 

    The article focuses on the Education for Sustainable Consumption project course. It says that the course aims to enable students to plan and design informal learning settings, which promote sustainable consumer competence acquisition. It states that the course offers special emphasis on the...

  • Untitled.  // Education Digest;Nov1935, Vol. 1 Issue 1, p64 

    The article presents a reprint of the article "A survey of twenty-eight courses in consumption," by Henry Harap, which appeared in the September 1935 issue of the "School Review". This article discusses findings of a survey of college and secondary-school courses. Several courses in consumption...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics