Thackeray, Rosemary; Neiger, Brad L.; Leonard, Heather; Ware, Joan; Stoddard, Gregory J.
March 2002
American Journal of Health Studies;2002, Vol. 18 Issue 1, p46
Academic Journal
The purpose of this study was to compare a social marketing campaign to a 5-a-Day curriculum-only intervention, and to no intervention on increasing fruit and vegetable consumption. Researchers developed the intervention based on formative research needs assessment with the target audience. Outcome measures included fruit and vegetable consumption, self-efficacy, asking behaviors, and attitudes toward presentation of fruit and vegetables. Thirteen significant changes from pretest to posttest were noted in the social marketing intervention, and nine significant changes in the curriculum-only intervention. Implications for practice include using multicomponent interventions and incorporating both a cognitive approach and school-based environmental changes.


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