TITLE

THE POTENCY OF HEALTH PROMOTION VERSUS DISEASE PREVENTION MESSAGES IN A COLLEGE POPULATION

AUTHOR(S)
Becker, Craig M.; McMahan, Shari; Etnier, Jennifer; Nelson, J. Ron
PUB. DATE
March 2002
SOURCE
American Journal of Health Studies;2002, Vol. 18 Issue 1, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The objective of this study was to determine the effects of health promotion and disease prevention messages on college students' cognition and behavior. One hundred-sixty undergraduates read different health messages and answered questions to assess their intentions and reasons for engaging in health behaviors. Results indicated that there was a proference for cognition and behaviors that promote health rather than those designed to prevent disease. Positive reinforcement was also a significant factor related to behavioral intentions. This has important implications for health educators who develop health programs designed to affect the cognition and behaviors of college populations.
ACCESSION #
8756073

 

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