Becker, Craig M.; McMahan, Shari; Etnier, Jennifer; Nelson, J. Ron
March 2002
American Journal of Health Studies;2002, Vol. 18 Issue 1, p26
Academic Journal
The objective of this study was to determine the effects of health promotion and disease prevention messages on college students' cognition and behavior. One hundred-sixty undergraduates read different health messages and answered questions to assess their intentions and reasons for engaging in health behaviors. Results indicated that there was a proference for cognition and behaviors that promote health rather than those designed to prevent disease. Positive reinforcement was also a significant factor related to behavioral intentions. This has important implications for health educators who develop health programs designed to affect the cognition and behaviors of college populations.


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