TITLE

Global brands will not be shaken by the non-believers

AUTHOR(S)
Smith, Craig
PUB. DATE
November 2002
SOURCE
Marketing (00253650);11/21/2002, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites a study conducted by Research International Observer on the position of global brands. Relevance of global brands; Requirements for the brand to become global; Relationship between the words 'consumer' and 'activist.'
ACCESSION #
8751319

 

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