TITLE

Q Is Facebook's new Home app a winner?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
April 2013
SOURCE
Campaign;4/26/2013, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on Facebook Home, a new mobile application (apps) that becomes both home screen and lock screen. It states that the service of the apps is structured to provide opportunities to advertisers and Facebook hopes to use tracking data to assist location-based advertisings (ads). Jordan Stone, strategy director at We Are Social, says that Facebook Home can realize the potential for hyper-local, targeted, and real-time advertising.
ACCESSION #
87455449

 

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