TITLE

GLOBAL, LOCAL, OR GLOCAL?

PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports global developments related to marketing as of December 2002. Maintenance of the global business strategy; Availability of global brands; Importance of brand origins on consumers.
ACCESSION #
8718258

 

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