December 2002
Brand Strategy;Dec2002, Issue 166, p38
Trade Publication
Reports global developments related to marketing as of December 2002. Maintenance of the global business strategy; Availability of global brands; Importance of brand origins on consumers.


Related Articles

  • Affiliate Marketing.  // New Media Age;5/6/2010, p23 

    The article discusses affiliate marketing, which is seen by brands as a way to attract new customers.

  • Japanese create the WiLL to win. Kilburn, David // Marketing Week;2/3/2000, Vol. 23 Issue 1, p28 

    Focuses on WiLL, the created communal brand of manufacturers in Japan in an effort to promote products developed specifically for people in their early 20s or early 30s. Companies behind the WiLL brand; Benefits of the communal brand to companies; Factors that make early 20s and early 30s...

  • Permission impossible? Reed, David // Marketing Week;7/20/2006, Vol. 29 Issue 29, p39 

    The article presents tips on how companies can effectively utilize permission marketing in Great Britain. Permission marketing is an opportunity to build trust between brands and consumers. Letting individuals control and manage access to their own data is the only way that companies will be...

  • Brands should target teenage kicks. Worsley, Justin // Brand Strategy;Nov2001, Issue 153, p21 

    Focuses on marketing brands to teenagers. Importance of membership in teenagers; Significance of price of things for teenagers; Sources of teen income.

  • Brands are not our gods, they're just good friends. Dignam, Conor // Ad Age Global;Mar2001, Vol. 1 Issue 7, p23 

    Talks about the report `Brand Asset Valuator,' published by Young and Rubicam in March 2001, which assessed the growth potential and consumer perception of several United States companies. Consumer attitudes regarding brand names; Role of brands in marketing.

  • Taste tests: Impacts of consumer perceptions and preferences on brand positioning strategies. Ghose, Sanjoy; Lowengart, Oded // Journal of Targeting, Measurement & Analysis for Marketing;Aug2001, Vol. 10 Issue 1, p26 

    Taste tests are being increasingly used by marketers to influence consumers to change their preferences toward their brands. This research indicates how perceptual and preferential taste tests can be used in conjunction with visual maps to provide support to marketing managers for making better...

  • Some Grocery-Shopping Impulses Have a Long Shelf Life. Dolliver, Mark // Adweek Eastern Edition;6/24/2002, Vol. 43 Issue 26, p30 

    Examines the cogitations behind the purchase decisions of consumers in the U.S. Survey conducted for the Grocery Manufacturers of America on consumers' preferences; Impact of brand names on the purchase selection of consumers; Factors in which shoppers associate it with quality.

  • A FEW HOME TRUTHS. Benady, David // Marketing Week;12/12/2002, Vol. 25 Issue 50, p35 

    Reports the efforts of the market research companies in acquiring brand research from the consumers. Changes in the attitudes of consumers towards brands; Difficulty from the researcher in creating effective surveys; Ventures from the owners into consumer psychology.

  • Great brand expectations. Sholl, Simon // Brand Strategy;Dec2002, Issue 166, p33 

    Focuses on the growing expectations of consumers for brands to fulfill more than just one function. Concern of marketing on compensation; Factors influencing consumer preference; Desire of consumers for pleasurable experience.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics