TITLE

Great brand expectations

AUTHOR(S)
Sholl, Simon
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the growing expectations of consumers for brands to fulfill more than just one function. Concern of marketing on compensation; Factors influencing consumer preference; Desire of consumers for pleasurable experience.
ACCESSION #
8718234

 

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