TITLE

Lifestyling the brand

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the strategy employed by high street stores to create an environment to fulfill customer needs. Role of store environment on the interaction of a customer with a brand; Elements in creating an in-store environment to tap customer needs; Examples of manufacturers communicating a brand in high streets.
ACCESSION #
8718225

 

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