TITLE

Leaping on the bandwagon

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the move of supermarkets in pouring investment into own-label products in Great Britain. Advantages of patronizing supermarket brands; Growth opportunity provided by own brand; Concern of retailers on increasing consumer choice.
ACCESSION #
8718223

 

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