TITLE

Grinding profits from beans

AUTHOR(S)
Lewis, Elen
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of Nescafé brand strategy manager Simon Thong on the plan of the coffee brand to attract younger consumers. Growth of the cafe society; Importance of new product development among coffee manufacturers; Design of a television advertising campaign targeting younger consumers.
ACCESSION #
8718169

 

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