Diageo's Rob Malcolm and the £bn bevvies

Malcolm, Rob
December 2002
Brand Strategy;Dec2002, Issue 166, p14
Trade Publication
Profiles Rob Malcolm, president of global brands, sales and innovation for global drinks company Diageo. Educational attainment; Career background; Strategy in brand management.


Related Articles

  • Diageo growth potential and globalisation. Lewis, Elen // Brand Strategy;Dec2002, Issue 166, p16 

    Interviews Rob Malcolm, president of global brands, sales and innovation for global drinks company Diageo on product management. Impact of globalization on the Diego's brands; Plan of the company on branding innovations; Strategy of Diego in brand management.

  • The leaders of the pack. Jones, Morag Cuddeford // Brand Strategy;Feb2004, Issue 179, p24 

    Focuses on strategies for successful brand building. Remarks from Rob Malcolm, global president of brand, sales, and innovation at Diageo PLC, concerning the need for great brands to create a clear vision to attract consumers; Importance of the ability to clearly articulate a brand's aims and...

  • Keep evaluation simple to prove marketing value. Mazur, Laura // Marketing (00253650);6/26/2003, p16 

    The celebrations at car maker Ford automobiles to mark its 100th birthday in June 2003 must have been somewhat dampened by the raft of articles speculating whether it would still be round in another ten years, let alone another 100. Amid the acres of assessment of what has gone wrong, one thing...

  • Me & My Brand. Klonaris, Alexandros // Hospitality Ireland;May2010, Issue 65, p72 

    A personal narrative is presented which explores the author's experience as manager of the Spirits Innovation portfolio of the multinational beer company Diageo in Ireland.

  • Syl Saller.  // Marketing Week (Online Edition);5/21/2013, p6 

    The article features Syl Saller, global innovation director of beverage company Diageo.

  • UK: Diageo veteran Morgan lines up departure. Morton, Andy // Aroq - Just-Drinks.com (Global News);3/17/2014, p2 

    The article announces the resignation of Andrew Morgan, president for new business of Diageo.

  • PAUL WALSH. Davidson, Andrew // Management Today;Sep2004, p40 

    The air conditioning is at straining point in Paul Walsh's bright, bold, central London head office. As the boss of the dominant drinks company Diageo PLC, he lives in interesting times, with new markets opening up overseas but a backlash against the easy availability of alcohol to the young and...

  • Diageo appoints Travel Retail head for Europe, Russia. Morton, Andy // Aroq - Just-Drinks.com (Global News);11/10/2014, p14 

    The article announces the appointment of Barbara Bajorat as regional director for Europe in Travel Retail by alcoholic beverage manufacturer Diageo.

  • Dickson named as Diageo global purchasing chief.  // Supply Management;8/3/2006, Vol. 11 Issue 16, p11 

    The article reports on the selection of John Dickson as global head of procurement at Diageo PLC in Great Britain. Dickson was previously the vice-president of production procurement at GlaxoSmithKline PLC. His appointment will result on the leadership team of the company which started on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics