TITLE

Diageo's Rob Malcolm and the £bn bevvies

AUTHOR(S)
Malcolm, Rob
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Rob Malcolm, president of global brands, sales and innovation for global drinks company Diageo. Educational attainment; Career background; Strategy in brand management.
ACCESSION #
8718160

 

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