TITLE

The role of media neutrality

AUTHOR(S)
Sorrell, Martin
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of advertising neutrality in marketing to advertising agencies in Great Britain. Critical questions preoccupying media-neutral organizations; Implications of the lack of organizational structures encouraging media neutrality; Strategic planks in reducing dependence on classical advertising.
ACCESSION #
8718155

 

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