Well-being for Xmas? The boot's on the other foot

Mortimer, Ruth
December 2002
Brand Strategy;Dec2002, Issue 166, p10
Trade Publication
Focuses on the success and failures of the Wellbeing brand positioning of medicine supplier Boots the Chemist Co. in Great Britain. Diversified business ventures of the company; Criticisms on Boots' U-turn on selling of Christmas gifts; Concerns of Boots on its brand name.


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