TITLE

Well-being for Xmas? The boot's on the other foot

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success and failures of the Wellbeing brand positioning of medicine supplier Boots the Chemist Co. in Great Britain. Diversified business ventures of the company; Criticisms on Boots' U-turn on selling of Christmas gifts; Concerns of Boots on its brand name.
ACCESSION #
8718148

 

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