TITLE

Do not believe the hype

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the business problems encountered by the Formula One automobile racing teams in Europe. Information on declines in television viewing and ratings; Causes of the slump experienced by the association; Implications of the difficulties in obtaining sponsorship for the association.
ACCESSION #
8718141

 

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