You take the high road and I'll take British Caledonian

Jones, Morag Cuddeford
December 2002
Brand Strategy;Dec2002, Issue 166, p7
Trade Publication
Discusses the business success and failures of British Caledonian Airways Co. in Great Britain. Flying routes of the airline; Business damages experienced by the airline during the 1973 to 1974 oil crisis; Effects of business competitions from British Airways to the company.


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