TITLE

You take the high road and I'll take British Caledonian

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the business success and failures of British Caledonian Airways Co. in Great Britain. Flying routes of the airline; Business damages experienced by the airline during the 1973 to 1974 oil crisis; Effects of business competitions from British Airways to the company.
ACCESSION #
8718129

 

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