TITLE

Getting down to the roots in the enchanted forest of brands

AUTHOR(S)
Salem, Lesley
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effects of brand appearance on consumer choice and preferences. Advantages of brands capable of communicating worldliness to others; Information on mass market brands; Innovative ways in creating a consumer enchanting product.
ACCESSION #
8718123

 

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