The faltering faith in marketers' business

Lewis, Elen
December 2002
Brand Strategy;Dec2002, Issue 166, p3
Trade Publication
Discusses the declining trust of consumers on business marketers. Implications of the disconnections between chief executives and marketing directors; Perception problems about marketing; Information on skill gaps in business marketers.


Related Articles

  • Hitting the Fat-Cat Target. Dolliver, Mark // Adweek Eastern Edition;6/24/2002, Vol. 43 Issue 26, p32 

    Presents the results of a survey on the confidence level of people on chief executive officers (CEO) in the U.S. Impact of the Enron Corp. scandal on the trust of people in CEO; Concerns of people on the lack of integrity in corporations; Percentage of people feeling a great deal of confidence...

  • Executives Feel Upbeat; Consumers Feel Beat Up. Bates, Steve // HR Magazine;Mar2003, Vol. 48 Issue 3, p12 

    Reports on the results of a survey citing the decline of the U.S. consumer confidence index in early 2003. Questions asked of chief executive officers; Statistical comparisons; Implications of a pessimistic consumer outlook.

  • What's Growing On in ECONOMICS.  // American Nurseryman;8/15/2004, Vol. 200 Issue 4, p15 

    Reports on the optimism of the chief executive officers concerning the possible economic turnaround in the U.S. Improvement of the profit expectations; Increase in the market demands; Alleviation of the Conference Board's Consumer Confidence Index.Vendor created

  • We need a yardstick. Hendrick, Pete // Marketing Week;6/23/2011, Vol. 34 Issue 25, p14 

    A letter to the editor is presented in response to the article on chief executive officers (CEO) views on marketing professionals.

  • Do you know your CEO? The eight essential leadership skills. Barnes, Rachel // Marketing (00253650);3/13/2013, p12 

    The article presents advice for marketers on how to communicate effectively with their companies' chief executive officers (CEOs). Topics include how marketers can work with boards of directors to increase the presence of the consumer in corporate decisions, the importance of communication...

  • CEOs are coming round to marketers' way of thinking. Beale, Claire // Marketing (00253650);3/13/2013, p3 

    An introduction is presented in which the editor of "Marketing" magazine discusses topics presented in the issue including the disconnect between executives and marketers, research into the mindset of chief executive officers (CEOs), and return on investment in social media.

  • Globe Trotting: Canada. Jenkins, Bob // License!;Oct2006, Vol. 9 Issue 9, p15 

    The article reports that back-to-school placed only second in importance to the holiday season in Canadian retailing as accounted of the result of Pollara study for the Retail Council of Canada. President and CEO Diane J. Brisebois of the Retail Council noted that the survey manifests that solid...

  • Chief Execs Remain Downcast.  // Home Textiles Today;10/20/2008, Vol. 29 Issue 27, p30 

    The article highlights the results of the Conference Board Measure of Chief Executive Officer (CEO) Confidence survey in the U.S. According to Conference Board Consumer Research Center director Lynn Franco, CEO confidence remains quite negative and continues to remain at levels associated with...

  • Sarbanes & Co. Can't Want This. Colvin, Geoffrey // Fortune;12/30/2002, Vol. 146 Issue 13, p66 

    Presents the opinions of the author with regard to consumer confidence in the United States. Consideration of the qualities that make good corporate leaders; Responsibility of firm board members to protect major shareholders; Effects of the Sarbanes-Oxley law, which requires that board...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics