TITLE

The faltering faith in marketers' business

AUTHOR(S)
Lewis, Elen
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the declining trust of consumers on business marketers. Implications of the disconnections between chief executives and marketing directors; Perception problems about marketing; Information on skill gaps in business marketers.
ACCESSION #
8718108

 

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