TITLE

Measuring innovation

AUTHOR(S)
Richardson, Lucy
PUB. DATE
December 2002
SOURCE
Brand Strategy;Dec2002, Issue 166, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of innovation investments on business growth. Benefits of innovating brands; Discussions regarding brand vitality and brand valuation; Performance indicators of innovation investments.
ACCESSION #
8718104

 

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