TITLE

NEW REALITIES OF ALLIANCE PARTNERING

AUTHOR(S)
Kuglin, Fred A.
PUB. DATE
December 2002
SOURCE
Financial Executive;Dec2002, Vol. 18 Issue 9, p30
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article refers to corporate ecosystems and focuses on strategic business alliances. Ecosystems which are based on alliance partnerships involving suppliers, service providers, customers, employees, and stakeholders are the foundation of corporate operations. The five categories of alliance partnerships are sales, solution-specific, geographic specific, investment, and joint ventures. Performance expectations for allied firms, the potential effects of partnering on a company's reputation, and the public perception of companies should be considered when developing an alliance strategy. The Enron scandal, the collapse of non-regulated, gas-trading platforms, and the ecosystems of trading platforms are mentioned. INSET: What Type of Alliance is Needed?.
ACCESSION #
8710477

 

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