TITLE

THE THEORY OF PLANNED BEHAVIOR AND PREDICTION OF ENTREPRENEURIAL INTENTION AMONG CHINESE UNDERGRADUATES

AUTHOR(S)
JIANFENG YANG
PUB. DATE
March 2013
SOURCE
Social Behavior & Personality: An International Journal;2013, Vol. 41 Issue 3, p367
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this study I tested the validity of the theory of planned behavior (Ajzen, 1991) and found that it could be used to predict entrepreneurial intention in a sample of 1,330 Chinese students. Attitude represented the most effective predictor of entrepreneurial intention, followed by subjective norms, and then perceived behavioral control. Gender and parents' entrepreneurial experience had a significant impact on entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention. Effective entrepreneurship education could significantly enhance perceived behavioral control and entrepreneurial intention.
ACCESSION #
87083368

Tags: PLANNED behavior theory;  ENTREPRENEURSHIP -- Psychological aspects;  COLLEGE students -- China;  INTENTION -- Research;  COLLEGE students -- Attitudes;  EXPECTATION (Psychology)

 

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