TITLE

EL MARKETING NOSTÁLGICO Y SU RELACIÓN CON EL CONSUMO DE PRODUCTOS DE MAÍZ EN LOS MIGRANTES MEXICANOS

AUTHOR(S)
Acle Mena, Ramón Sebastián; Burguete García, Mario Antonio
PUB. DATE
January 2013
SOURCE
Global Conference on Business & Finance Proceedings;2013, Vol. 8 Issue 1, p871
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The research was conducted within a marketing focus to identify the relationship of nostalgia marketing and the consumption of nostalgia products. The general objective was to identify the relationship of nostalgia marketing and the consumption of corn products of migrant workers located in Los Angeles, California, USA. The results that are presented correspond to an empirical research on nostalgia consumption, using a quantitative focus, achieving the application of the Nostalgic Mix model to determine the relationship between nostalgia marketing and nostalgia consumption of corn products. For this research, it was used in practical form novel concepts of nostalgia marketing, nostalgia market and nostalgia consumption.
ACCESSION #
87078485

 

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