Absolut Unique makes a splash of colour

October 2012
Packaging News;Oct2012, p18
Trade Publication
The article discusses a case study on a project related to the re-branding and packaging of Absolut Vodka bottles created by the company Pernod Ricard UK and designed by Family Business. The case focuses on marketing manager Adam Boita who discusses the opportunities offered by the launch of limited edition bottles to customer services. The case further informs that the products will be launched in September 2012 in Great Britain.


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