TITLE

Slump drives brands to focus on CRM gains

AUTHOR(S)
Lee, Michele
PUB. DATE
November 2002
SOURCE
Media: Asia's Media & Marketing Newspaper;11/1/2002, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the attention given by business enterprises to develop effective customer relationship management (CRM) programs. Need for CRM programs to sustain slow economy growth and increased competition; Dependency of CRM success on database utilized for execution; Strategy adopted by enterprises to develop comprehensive database.
ACCESSION #
8705530

 

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