Social Media

Kelleher, Bob
April 2013
Sales & Service Excellence Essentials;Apr2013, Vol. 13 Issue 4, p15
The article discusses the impact of social media on a brand. The use of social media to demonstrate the association between product and employment brand is highlighted. The concept of tri-branding in marketing is outlined. The author recommends the use of social media to leverage employer value proposition (EVP).


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