TITLE

Social Media Marketing

AUTHOR(S)
Trahan, Russell
PUB. DATE
April 2013
SOURCE
Sales & Service Excellence Essentials;Apr2013, Vol. 13 Issue 4, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers guidelines about the use of social media in marketing or advertising campaigns. The focus areas to be considered when building a social media marketing strategy are outlined. According to the author, social media campaigns must reach across multiple platforms including the mobile market.
ACCESSION #
86937239

 

Related Articles

  • TALKING SHOPS.  // Finweek;6/5/2008, p67 

    The article focuses on the influence of social media on the marketing sector in South Africa. Cambrient software director Jarred Cinman describes how social media, like Amatomu, Afrigator.com and Muti.co.za, influenced the people's decision making. He believes marketers should integrate their...

  • TECH. MacMillan, Gordon // Marketing (00253650);2/6/2013, p21 

    The author presents his opinion on the need for marketers' social media strategies to have a clear purpose and focus. He discusses topics including the economic benefit of utilizing online social networks like Twitter, Tumblr, and Google+ in an innovative manner, why unfocused marketing...

  • Streaming in Sunshine to Heat up Activations. KRELL, ERIC // Direct Marketing News;Jun2015, Vol. 37 Issue 5, p36 

    The article focuses on various aspects that should be considered related to execution of marketing programs. Topics discussed include the role of Kim Butler, vice president (VP) of marketing and communications of convention information bureau Greater Fort Lauderdale Conventions & Visitors Bureau...

  • DIGITAL STRATEGY: What you need to be doing in social media.  // Lawyer (Online Edition);5/26/2011, p46 

    The article focuses the digital marketing strategy regarding the success of brand in market. It emphasis the importance of messages through social media by the call centers regarding the brand, and highlights the role of social media on creating a bigger platform for campaign of brand activity....

  • 5 Components to Fix in Your Web Marketing Strategy. RANSOM, CASSANDRA // Vision Monday;11/16/2015, Vol. 29 Issue 13, p22 

    The article outlines the five components that eyecare professionals should fix in their web marketing strategy. Measures suggested include enhancing website features such as addition of video content, maximizing social media presence, improving online reputation, revisiting pay-per-click...

  • Zoëtry Wellness & Spa Resorts.  // CruiseGuide;6/22/2009, p3 

    The article reports on the online marketing campaign which was announced by Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas and Dreams Resorts & Spas. It notes that the online marketing campaign is an initiative to connect travelers with the travel agents. It states that the said...

  • How to Win Friends and Influence People. Feil, Stuart // Adweek;9/10/2012, Vol. 53 Issue 31, Special Section pS1 

    The article, part of a special advertising section, examines the use of social media in Internet marketing and advertising. A dilemma in marketing management is considered in which companies or brand-name products with large audiences on social media Websites such as Facebook or Twitter must...

  • Techknow.  // Marketing (00253650);1/1/2014, p1 

    The author offers opinions on marketing management. The declining use of the social media Website Facebook by teenagers is said to illustrate the dangers of focusing on a single platform for the presentation of Internet marketing due to the rapid pace of growth of new social media Websites which...

  • Social Media and the Elusive ‘Next Level’. ZYNCZAK, HEATHER DEASON // Marketing News;Nov2013, Vol. 47 Issue 11, p16 

    The author offers opinions on management of Internet marketing done through social media. Techniques which are said to improve the effectiveness of social media marketing are recommended including determining which of a company's business goals are most suited for social media use, determining a...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics