TITLE

Wal-Mart Resolves Dispute with NACS Over Textbook-Discounts

PUB. DATE
December 2002
SOURCE
Educational Marketer;12/16/2002, Vol. 33 Issue 36, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the dispute settlements between Wal-Mart and National Association of College Stores over textbook discounts in Ohio. Need for Wal-Mart to change the way it advertises prices for college textbooks; Agreements to stop using list prices; Implementation of advertising guidelines.
ACCESSION #
8692676

 

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