Sony Strives For Compelling Content

Marek, Sue
December 2002
Wireless Week;12/16/2002, Vol. 8 Issue 43, p1
Trade Publication
Highlights the effort of Sony Digital Pictures to reach subscribers through relationships with wireless operators, manufacturers, retailers and consumer marketing entities. Remarks from Sony vice-president Rio Caraeff regarding the company's intention to provide content to consumers; Reason content development offered by Sony is appealing to operators; Characteristics of network-driven entertainment.


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