TITLE

Sony Strives For Compelling Content

AUTHOR(S)
Marek, Sue
PUB. DATE
December 2002
SOURCE
Wireless Week;12/16/2002, Vol. 8 Issue 43, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the effort of Sony Digital Pictures to reach subscribers through relationships with wireless operators, manufacturers, retailers and consumer marketing entities. Remarks from Sony vice-president Rio Caraeff regarding the company's intention to provide content to consumers; Reason content development offered by Sony is appealing to operators; Characteristics of network-driven entertainment.
ACCESSION #
8690414

 

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