TITLE

Vantage Point

AUTHOR(S)
VANDERVEER, RICHARD
PUB. DATE
April 2013
SOURCE
Medical Marketing & Media;Apr2013, Vol. 48 Issue 4, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significant data that make up the marketing-information in healthcare such as the primary which refers to the collected information, secondary data which provide valuable insights related to marketing issues, and the tertiary data which is referred to the external drivers.
ACCESSION #
86871834

 

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