TITLE

CVS turns to the sky for self-promotion

PUB. DATE
December 2002
SOURCE
Drug Store News;12/16/2002, Vol. 24 Issue 17, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing tactics of CVS in promoting the stores in Tampa Bay, Florida. Advantages of the billboards used by CVS to call attention for customers; Significance of the pricing provided in grand-opening specials; Emphasis of CVS's attractive stores located in high-traffic areas.
ACCESSION #
8686801

 

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