CVS turns to the sky for self-promotion

December 2002
Drug Store News;12/16/2002, Vol. 24 Issue 17, p30
Trade Publication
Reports the marketing tactics of CVS in promoting the stores in Tampa Bay, Florida. Advantages of the billboards used by CVS to call attention for customers; Significance of the pricing provided in grand-opening specials; Emphasis of CVS's attractive stores located in high-traffic areas.


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