Consultant: 'Image is something you control.'

Slaughter, Powell
December 2002
Furniture/Today;12/16/2002, Vol. 27 Issue 15, p18
Trade Publication
Presents the views of Ira Blumenthal, president and marketing consultant of Co-opportunities on the importance of consumer perception on improving the brands and image of the furniture industry. Consideration of branding and strategic alliances; Need to show care for customers; Correlation of image with personality. INSET: Four requirements for strong brands.


Related Articles

  • ART Conference builds on theme of 'Innovation'. YORK, JENNY HEINZEN // Home Accents Today;Jun2013, Vol. 28 Issue 6, p50 

    The article discusses the highlights of the annual Accessories Resource Team conference that was held in May 2013 at The Palms Hotel in Miami, Florida. Participants attended sessions on trend, interior design, strategic partnerships, Gen Y, among others. Roy Spence, chief executive of marketing...

  • Don't let the fat lady sing. Heckman, James // Marketing News;01/04/99, Vol. 33 Issue 1, p1 

    The article reports on marketing strategies to revive dead brands. Moribund brands can improve their marketing status if they prioritize on their audience segments. Ira Blumenthal, author and founder of Co-Opportunities Inc. and a lecturer on brand marketing and revitalizing, said that consumers...

  • Paradigm shift. Markgraf, Susan // Dairy Foods;May97, Vol. 98 Issue 5, p13 

    Presents an excerpt from Co-Opportunities Inc. president Ira Blumenthal's speech at the New England Dairy-Deli-Bakery Association conference in Boston. Opinion on home meal replacement; Need for manufacturers to put emphasis on meal solutions through strategic alliances.

  • Surf, Sand and Sandwiches.  // Restaurant Hospitality;May2000, Vol. 84 Issue 5, p46 

    Provides information on Baywatch Beach Cafe, a restaurant concept patterned from the television program `Baywatch.' Lifestyle portrayed in the show; Plans of Ira Blumenthal, president of the restaurant development and management firm Lifestyle Ventures, for the cafe; Critical component of a...

  • IBM Foodservice Consortium adds two.  // Nation's Restaurant News;7/25/94, Vol. 28 Issue 29, p39 

    Announces the addition of food industry executives Ira J. Blumenthal and James F. Moore to the membership roster of the IBM Foodservice Consulting Consortium.

  • Editorial. Machado-da-Silva, Cl√≥vis L. // BAR - Brazilian Administration Review;Jul2008, Vol. 5 Issue 3, p1 

    The article discusses various papers published within the issue, including one by Mariana Mayumi Pereira de Souza and colleagues on the analysis of the projected organizational identity of a recently privatized Brazilian railroad, and another by Francisca Farache and colleagues on consumers'...

  • just a While Ago - On 10 October in... Wehring, Olly // Aroq - Just-Drinks.com (Global News);10/13/2014, p1 

    The article presents the events that happened on October 10 of 2004 to 2013. These include the goal of Bordeaux producers to handle its image problem in the U.S. in 2013, the tough comparable and continuing consumer uncertainty faced by Diageo and Pernod Ricard in the first quarter of 2012 and...

  • Have we turned the page? Chase, James // Medical Marketing & Media;Sep2006, Vol. 41 Issue 9, p8 

    The article comments on the 40th anniversary of the periodical "Medical Marketing & Media." The periodical plans to celebrate its anniversary with a special issue commemorating four decades in medical marketing. The author comments on the roundtable discussion held in 1981 on consumers'...

  • Good appearance can be crucial. Brooks, Kathy // Las Vegas Business Press;3/22/2004, Vol. 21 Issue 12, p4 

    Comments on the importance of the visual aspects of commerce in Las Vegas, Nevada. Effect of corporate image on customers; Relation between an individuals credibility and physical appearance; Technique for businessmen in conducting a meeting with a prospective customer.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics