TITLE

The Psychology Behind the Sale

AUTHOR(S)
Greissel, Mike
PUB. DATE
December 2002
SOURCE
Industrial Paint & Powder;Dec2002, Vol. 78 Issue 12, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of psychological approach in sales and marketing techniques. Relevance of understanding the purchasing motivation of consumers; Awareness on the business operations of the competitors; Significance of considering comfort zones of consumers.
ACCESSION #
8684471

 

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