One Name Says It All: UBS Dropping PaineWebber, Warburg Labels

Walker, Susanne
November 2002
Bond Buyer;11/14/2002, Vol. 342 Issue 31513, p6
Trade Publication
Reports that UBS group that provides financial services plans to eliminate the UBS Warburg LLC and UBS PaineWebber Inc. brands in the second half of the year 2003 as a part of the policy to adopt a single brand to raise its profile. Comments of the president of the UBS Group executive board on the issue; Recognition of UBS brands in areas where UBS is active; Impact of introduction of a single brand on firm's marketing efforts.


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