Stefan Ioan, Dan
July 2012
Compendium;Jul2012, Vol. 15 Issue 28, p23
Academic Journal
This research aims to propose a causal model from the impact of hypothetical variables. The purpose is to measure the real export capacity of goods from Venezuelan SME'S. According to the Uppsala model of Johanson and Valhne (1977), the study analyzes the theoretical basis of the company's internationalization, highlighting the resources that are crucial for success in foreign markets. Based on a study of 20 exporting Venezuelan SME'S, with different degrees of success, a matrix measuring the company's capacity to export was developed. It took into account the following variables, with their respective capabilities: product capacity, company production capacity, trade and management capabilities. The matrix resulting from this study determines whether a company is suitable to address international markets or not.


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