TITLE

'The island' goes global

AUTHOR(S)
Brech, Poppy
PUB. DATE
October 2002
SOURCE
Marketing (00253650);10/31/2002, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing strategy of Qatar-based Arabic television channel, Al Jazeera, which has emerged as a serious player on the global media stage. Viewership of the channel in Great Britain; Revenue sources of the channel; Benefits of broadcasting Al Qaida chief Osama Bin Laden's tapes to the channel; Plans of the channel regarding its brand expansion.
ACCESSION #
8671994

 

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