'The island' goes global

Brech, Poppy
October 2002
Marketing (00253650);10/31/2002, p18
Trade Publication
Reports on the marketing strategy of Qatar-based Arabic television channel, Al Jazeera, which has emerged as a serious player on the global media stage. Viewership of the channel in Great Britain; Revenue sources of the channel; Benefits of broadcasting Al Qaida chief Osama Bin Laden's tapes to the channel; Plans of the channel regarding its brand expansion.


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