Humbly, MLS Seeks Its Own Spotlight

Plagenhoef, Scott
January 2003
Soccer Digest;Jan2003, Vol. 25 Issue 5, p6
Discusses the image and popularity of Major League Soccer (MLS) games in the U.S. Need for an annual marquee event for MLS; Addition of clubs to MLS; Expansion in MLS teams; Potential locales for MLS franchises.


Related Articles

  • Soccer kicks back. Burgi, Michael // MediaWeek;4/29/96, Vol. 6 Issue 18, p40 

    Reports on the launching of the Major League Soccer circuit. Comments of executive vice president, Randy Bernstein; Number of games to be carried on ESPN and ESPN2.

  • PART V: PROFESSIONAL TEAM SPORTS: CHAPTER 43: MAJOR LEAGUE SOCCER: 43.6: Market Resources. Miller, Richard K.; Washington, Kelli // Sports Marketing;2016/2017, p231 

    No abstract available.

  • Soccer league woos marketers. Jensen, Jeff // Advertising Age;7/4/1994, Vol. 65 Issue 28, p36 

    Reports on marketers' reluctance to support the concept of a new United States soccer league. Firms which rejected ownership stakes and sponsorships in Major League Soccer; What advertisers want; Alan Rothenberg as MLS commissioner; Other concerns of potential league sponsors.

  • Bandi introduces MLS Figures.  // Playthings;June97, Vol. 95 Issue 6, p70 

    Introduces the figures and collectibles, and a replica of a player of each of the ten inaugural Major League Soccer teams. What were the action figures sculpted by; Views on the posing figure change; Inclusion of the collectibles.

  • STORIES TO WATCH THIS WEEK.  // Crain's New York Business;12/3/2012, Vol. 28 Issue 49, p0002 

    The article offers information on various events in New York City from December 3 to 6, 2012 including the hearing of the city council on parking glut in Brooklyn, presentation of the stadium plans of the Major League Soccer, and the revival of Clifford Odets' Golden Boy on Broadway.

  • Soccer kicks off ad attack for upcoming season.  // Brandweek;3/17/97, Vol. 38 Issue 11, p5 

    Highlights the plan of Major League Soccer (MLS) to launch a $2 million advertising campaign by end of March 1997. Ads by McCann-Erickson featuring marquee MLS players.

  • Divided they fall?  // Soccer Digest;May99, Vol. 22 Issue 1, p26 

    Presents a preview of the 1999 Major League Soccer Eastern Conference. Team and player performances; Last season records; Team outlook; Includes D.C. United; Columbus Crew; MetroStars; Tampa Bay Mutiny; New England Revolution.

  • How the West will be won.  // Soccer Digest;May99, Vol. 22 Issue 1, p36 

    Presents a preview of the 1999 Major League Soccer Western Conference. Team and player performances; Last season records; Team outlook; Includes Chicago Fire; Dallas Burn; Colorado Rapids; Kansas City Wizards; San Jose Clash.

  • HOME GROWN. Guilherme, Mark // Teen Tribute;Winter2006, Vol. 9 Issue 4, p26 

    The article reports on the addition of the Toronto Football Club to the Major League Soccer. The team, which will be coached by former player Mo Johnston, will largely be made up of players from across the country. The first player who signed up with the team is Jim Brennan, a native of...

  • Soccer season kicks off with national cheering contest.  // South Asian Post;7/24/2014, p11 

    The article informs that a new national program by BMO has been started in Canada in 2014 to encourage youth soccer teams to submit their most enthusiastic team cheer for the chance to win a trip to attend a Major League Soccer (MLS) game.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics