Easy does it and price to margins is icecream advice

Short, Wendy; Harris, Robert
October 2002
Farmers Weekly;10/25/2002, Vol. 137 Issue 17, p24
Trade Publication
Discusses the factors which contributed to the success of the Brymor dairy ice cream business of North Yorkshire, England businessman and farmer Robert Moore. Pricing strategy of Moore; Investments in machinery; Building business relations with different outlets.


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