Communication Breakdown

Sampey, Kathleen
November 2002
Adweek Southeast Edition;11/4/2002, Vol. 23 Issue 44, p34
Trade Publication
Deals with the decision of Capital One company to contact a search consultant for the transition of its advertising accounts. Expenditures of the company in media in 2001; Sentiments of the company toward creative teams in-charge of the advertising account; Problems associated with the transition plans.


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