TITLE

Communication Breakdown

AUTHOR(S)
Sampey, Kathleen
PUB. DATE
November 2002
SOURCE
Adweek Southeast Edition;11/4/2002, Vol. 23 Issue 44, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the decision of Capital One company to contact a search consultant for the transition of its advertising accounts. Expenditures of the company in media in 2001; Sentiments of the company toward creative teams in-charge of the advertising account; Problems associated with the transition plans.
ACCESSION #
8653231

 

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