Online Meets Offline

Taylor, Catharine P.
November 2002
Adweek Midwest Edition;11/4/2002, Vol. 43 Issue 44, p24
Trade Publication
Focuses on the efforts of Yahoo! to hire traditional advertising creative to explore the possibilities of Internet advertising. Correlation between traditional and online advertising; Trend in Internet advertising.


Related Articles

  • Google vs. Yahoo: A Nonprofit's Advertising Comparison. Anderson, Ian Robert // Nonprofit World;Nov2007, Vol. 25 Issue 6, p26 

    The article focuses on the advantages and disadvantages of then online advertising programs of Google Inc. and Yahoo! Inc. It is stated that using online text advertisements to promote one's organization is affordable and simple. On Google's AdWords program, the most free advertising money offer...

  • Yahoo launches pitch to beef up mobile services. Farber, Alex // New Media Age;12/18/2008, p06 

    This article reports that British Internet service provider Yahoo has launched an advertisement for a roster of mobile agencies to help boost its services as it looks to drive advertising sales across Europe. According to the company, mobile agencies will help develop and deliver mobile creative...

  • Yahoo Widens Ad Reach. Medford, Cassimir // Red Herring;4/7/2008, p4 

    The article reports that Yahoo has introduced AMP, an automated advertising management tool designed to link and simplify the buying, selling, placing and targeting of online advertising across the web. Through AMP, advertisers, advertising agencies and web site owners can purchase or sell a...

  • Yahoo VP: Local advertisers will soon have more opportunities on the Internet. Rodriguez, Adrian // Business Journal Serving Fresno & the Central San Joaquin Valley; 

    The article states that S. Murray Gaylord, vice president of brand marketing at Yahoo! Inc., told an audience of more than 120 members of the business community, including mostly marketing professionals, that new technologies are now allowing local advertising agencies to get back into the game....

  • Time for Agencies, Portals to Start Again. McHale, Tim // Brandweek;10/16/2000, Vol. 41 Issue 40, p22 

    Comments on the efforts of advertising agencies to penetrate the online aspects of branding. Plan to create relationships with online portals; Importance of portal deals to online media buys; Portal relationships created by America Online and Yahoo!.

  • LIKE IT OR NOT, WE'RE ALL IN THIS TOGETHER. Rothenberg, Randall // Advertising Age;3/17/2008, Vol. 79 Issue 11, p32 

    The article discusses the need for online advertisers, agencies, and internet publishers to work together in order to succeed in the increasingly personalized and complex digital world. The decline of Internet portals such as Yahoo and the America Online of the late 1990s and the rise of...

  • Do you know the ABCs of DSPs? Agency-relations teams pitch in. Learmonth, Michael // Advertising Age;4/26/2010, Vol. 81 Issue 17, p12 

    The article examines the relationships between leading Internet industry companies involved in Internet advertising and the advertising agencies they employ. Companies such as Yahoo Inc. and Google Inc. have created so-called "outreach" teams of executives who both explain the technological...

  • Google among suitors for DoubleClick. Bond, Paul // Hollywood Reporter -- International Edition;4/3/2007, Vol. 398 Issue 50, p12 

    The article focuses on issues related to the sale of online advertising firm DoubleClick Inc. The company, majority-owned by private-equity firm Hellman & Friedman, is likely to attract bids up to $2 billion. Interested potential buyers of DoubleClick include Google Inc., Yahoo! Inc. and...

  • Internet Marketing Is Proven To Be An Essential Media.  // Media: Asia's Media & Marketing Newspaper;12/17/2004, p16 

    This article focuses on the increasing importance of Internet advertising. No one leads the Internet wave in Hong Kong more than Yahoo! Inc. which promotes the benefits of online media to advertisers and marketers who aim to reach consumers in a creative, cost-effective way. Locally and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics