Thomson Learning's South-Western Publishing Unit Pursues Elementary School Market

December 2002
Educational Marketer;12/9/2002, Vol. 33 Issue 35, p1
Trade Publication
Focuses on the expansion of business and economics college publisher South-Western, a unit of Thomson Learning in the U.S. Identification of the top public publisher in instructional software market; Creation of Mavis Beacon Teaches Computer Keyboarding Basics software; Emphasis on computer usage by school children.


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