AR offers a means to put value back into printed products

Mardle, Pamela
March 2013
PrintWeek;3/22/2013, p8
Trade Publication
The article discusses the implementation of augmented reality (AR) technology in printers, which can animate virtual contents on labels. It highlights that captured inactive images can be transformed into videos, games or e-commerce websites using mobile application such as Blippar or Aurasma. It offers the views of Paul Randall, market development manager of mail and publishing segment, Hewlett-Packard (HP) Europe, Middle East, and Africa (EMEA), regarding AR technology. INSET: What sort of impact will AR technology have on print?.


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