Blondes have more fun but brunettes get the husbands

April 2013
Daily Mail;4/ 1/2013, p42
GENTLEMEN no longer prefer blondes — with most believing brunettes make better wives and girlfriends, research revealed yesterday. A study by Superdrug found that men see women with dark hair like Kelly Brook or Kate Middleton as 'deeper' and 'more sensible' than those with the same hair colour as Fearne Cotton, Holly Willoughby and, famously, Marilyn Monroe, right. It also emerged that men think brunettes take better care of their appearance, make better cooks and are more proficient at keeping the house clean. Other 'wife-like' attributes men think brunettes are likely to possess include dependability, a willingness to be more experimental in the bedroom, and an aptitude for saving money. Ladies with dark tresses are also believed to be more focused and likely to 'get on better with the lads', according to the research. Sarah Sharp, senior buyer of haircare at Superdrug, said: 'Men obviously have their opinions about women's hair. But sales tell us that, when it comes to dye, women are more likely to change their shade after a celebrity does the same.' The study of 1,000 men showed 54 per cent of men would choose a brunette to be their wife, 16 per cent would opt for a lady with fair hair, while 30 per cent don't have a preference. And when it comes to getting a girlfriend, 48 per cent choose girls with brown hair, one in four choose blondes and 27 per cent said neither.


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