MELOVIC, Boban; MIHAILOVIC, Bozo; MARIC, Branislav; CABRILO, Sladjana; NESIC, Ana
May 2013
Metalurgia International;May2013, Vol. 18 Issue 5, p143
Academic Journal
Basic aim of this work is to determine the level of consuming and competitiveness of homemade food products from Montenegro by the means of marketing research of the consumers opinions and to create the appropriate database for bringing strategic decisions by marketing managers and which refer to improving the production and placements of these categories of products made in Montenegro. In this way, this research paper reviews actual condition (consumers' opinion ) as well as offer of homemade food products, their consumption, determining the level of their competitiveness in the means of quality and price and in accordance to that - managers' decisions for effective and efficient improvenment of production of such products and these product categories and their management during the course of time.


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