TITLE

QUALITY EVALUATION OF BANKING SERVICES FOR DEVELOPMENT OF E-BANKING IN LIBYA

AUTHOR(S)
ABULGASEM, Mohamed ALSAKIT; JANICIC, Radmila; LECIC-CVETKOVIC, Danica; KOSTIC-STANKOVIC, Milica; GLIGORIJEVIC, Mirjana
PUB. DATE
May 2013
SOURCE
Metalurgia International;May2013, Vol. 18 Issue 5, p135
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aim of this paper is the theoretical and practical analysis of banking services quality evaluation, for development of e-banking in Libya. E-banking is one of the basic concepts of modern banking services and this approach improves quality of banking. Using different instruments of marketing mix and modern technology of communications with consumers of banking services, banks have several advantages in communications with segment groups, as well as, opportunities for providing banking services in a convenient way to consumers. E-banking is a differential advantage which leads a bank to a better position on market place in competitive environment. Success of e-marketing lies in researching what drives consumers and opportunity to fulfill those needs and wishes in ways so that consumers will be satisfied with banking services for a long lime period. In Libya e-marketing and e-banking are new approaches which banks need to accept, according to banking changes in world market place. This, paper presents contributions to the development of these approaches in the banking sector in Libya. The study evaluates and analyzes the level of quality of banking services, by applying the theory of the gap using a model SER VQUAL, and contributes to providing an information base that will help implementation of e-banking in departments of commercial banks in Libya. This will improve the quality of banking services in this country.
ACCESSION #
86444105

 

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