TITLE

THE ANALYSIS OF THE FACTORS THAT INFLUENCE THE PAYMENT BEHAVIOR IN THE DIRECT MARKETING SYSTEM

AUTHOR(S)
BĂLTEANU, Cristina; MARCU, Mihacla; BĂRBULESCU (ŞEITAN), Oana
PUB. DATE
May 2013
SOURCE
Metalurgia International;May2013, Vol. 18 Issue 5, p56
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Currently, one of the most important particularities of marketing consists in the continuously increasing of its interactivity. The "Interaction" with the client highlights tile needs of an increasingly complex market, with great perspectives, in which the client expects to be heard. Consequently, direct marketing can be a real solution for file latest consumer needs, namely those of being informed and listened. It can respond to customers before they acknowledge the existence of unmet needs, stimulating their interest, or an immediate reaction from, them. To achieve this goal it is necessary to constantly analyze the purchasing, consuming and payment behavior, and the factors that influence the consumer behavior in the direct marketing system.
ACCESSION #
86444089

 

Related Articles

  • Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing. Lowrey, Tina M.; Youngseon Kim // Advances in Consumer Research;2009, Vol. 36, p1028 

    The article suggests the efficacy of shortened and simplified copy of marketing papers in direct marketing. Results of a survey show that consumers prefer to read and give attention to advertising mails that are short and concise. Other advantages of concise marketing piece include enhanced...

  • Procurement squeeze is lasting pain to bear. Reed, David // Precision Marketing;7/30/2004, Vol. 16 Issue 39, p11 

    Focuses on the effect of procurement services on direct marketing as discussed at the Royal Mail Media Forum in Berlin, Germany. Claim that procurement is actively sourcing marketing services; Comments of several executive regarding the procurement; Debate on the aspects of marketing services...

  • Privacy Concerns and Consumer Willingness to Provide Personal Information. Phelps, Joseph; Nowak, Glen; Ferrell, Elizabeth // Journal of Public Policy & Marketing;Spring2000, Vol. 19 Issue 1, p27 

    The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers' direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers...

  • GRAPPLING WITH GREEN. Keitch, Robert // Campaign (UK);10/5/2007 Supplement, p9 

    The article presents the author's comment on issues concerning direct marketing (DM). He argues how facts about climate changes will impact the direct marketing industry. The author insists that the change in consumers' attitude as they are becoming more environmentally responsible is regulating...

  • Global brands require flexible local networks. Thomas, Chris // Precision Marketing;9/9/2005, Vol. 17 Issue 45, p14 

    Comments on the implication of globalization to the direct marketing industry. Opposition of consumers on global forces; Role of marketing in modifying consumer behavior towards globalization; Importance of central strategic management and planning in establishing a global identity.

  • Email's no longer new kid on block. McBirney, Emelda // Precision Marketing;2/10/2006, Vol. 18 Issue 15, p16 

    The article reports on the increasing popularity of e-mail as the consumer channel of choice, featuring the "Interactive and Direct Marketing Diploma," which may be used by consumers to sign up to the E-mail Preference Service. The author has stressed that the true nature of direct marketing is...

  • PM research trashes 'junk mail' perception. Cubitt, Emily // Precision Marketing;9/8/2006, Vol. 18 Issue 40, p2 

    The article focuses on the results of the Precision Marketing survey conducted by CCB Financial Corp., debunking reports that the public are being driven to distraction by junk mail in Great Britain. The survey indicated that more than 81% of consumers open and read direct mail, an increase from...

  • Marketers increase direct spend by 15%. Bold, Ben // Marketing (00253650);7/14/2004, p5 

    Direct marketing spend grew by more than 15% last year and is continuing to steal share from above-the-line advertising, according to the annual census from the Direct Marketing Association. The census highlights the fact that more is being spent on direct marketing because it provides a means...

  • DMA survey blasts telemarketers. Cubitt, Emily // Precision Marketing;12/17/2004, Vol. 17 Issue 9, p1 

    This article reports that the telemarketing industry has come under fire in a major DMA survey into consumer attitudes towards direct marketing. The study, which the trade body claims marks the most comprehensive research into consumer perceptions of direct marketing in recent years, reveals...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics