Critical Success Factors: Service Industries

Raravi, Prasanna; Bagodi, Virupaxi; Mench, R. G.
January 2013
SCMS Journal of Indian Management;Jan-Mar2013, Vol. 10 Issue 1, p100
Academic Journal
The objective of this study was to investigate the critical success factors and their affect on organizational growth of mobile industry. Based on extensive literature survey and local survey several critical success factors were identified and their impacts were measured. Sample size survey was conducted in various mobile network units of Dharwal district in Karnataka. The data set resulted from the questionnaire survey were analyzed using statistical software IBM SPSS Statistics 19. Data analysis has been done in three stages. During the first stage reliability test was made (Cronbach's Alpha) to measure internal consistency or average correlation of items in a survey instrument. In the second stage Pearson correlation analysis has been applied to assess the strength of the relationship between dependent and independent variables. In third stage bivariate regression analysis is applied to check the association of variables with each other and also the extent of the variance, which is determined by the co-efficient of determination R2 of the independent variable.


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