TITLE

SMEs Motivation: Corporate Social Responsibility

AUTHOR(S)
Roy, Ankur; Vyas, Vishal; Jain, Priyanka
PUB. DATE
January 2013
SOURCE
SCMS Journal of Indian Management;Jan-Mar2013, Vol. 10 Issue 1, p11
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper empirically explores the motivational factors for small and medium enterprises (SMEs) to engage in corporate social responsibility (CSR) practices. A structured questionnaire was used to collect data from SMEs based at Rajasthan resulting in 132 usable responses. The data was subjected to confirmatory factor analysis by using AMOS 19 to test the model-fit and unidimensionality of scale items. Confirmatory factor analysis identified four underlying dimensions in the CSR motivation of SME managers. Four motivational dimensions emerged reflected themes ranging from "Customer Propositions," "Stakeholder Value," "Founder Characteristics and business values," and "Business Motives" . The study concluded that SMEs are both willing and able to make significant contributions to support predominantly local events and organizations in recognition of their social obligations and economic objectives.
ACCESSION #
86440409

 

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