TITLE

Amex Markets To Gamers

PUB. DATE
March 2013
SOURCE
ISO & Agent Weekly;3/21/2013, Vol. 9 Issue 11, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on a marketing strategy adopted by multinational financial services corporation American Express Co. to promote and sell its products through the use of social networking websites such as Twitter and Facebook and video game companies.
ACCESSION #
86440283

 

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