TITLE

Tranzlogic Points The Way To Profits From 'Big Data'

PUB. DATE
March 2013
SOURCE
ISO & Agent Weekly;3/21/2013, Vol. 9 Issue 11, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Westlake Village, California-based marketing solutions provider Tranzlogic has planned to merge its merchant's credit card transaction data into demographic, geographic and economic attributes which are used by merchants to identify and understand customers.
ACCESSION #
86440278

 

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