Evolution of the Ad-based Network

McRae, Andy
April 2013
Sign Media Canada;Apr2013, Vol. 8 Issue 3, p74
The article focuses on the growth in the utilization of digital signage as a popular method of out-of-home advertising. It also offers some tips to generate a successful advertising revenue-based business model, which include concerns related to proper inventory management, business management and advertising clients. It finally discusses future prospects of advertising business with digital signage networks.


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